Rural Apparel Producer

Drishtee Rural Apparel Producer Organization (DRAP) is a social enterprise run by rural women manufacturers and monitored by textile professionals. The organization's goal is to empower underprivileged women's communities and craft clusters by providing long-term employment opportunities in traditional textiles.

The DRAP's operational structure is a "hub and spokes" configuration. A hand-spinning, handloom weaving, manual stitching, and handcrafted value addition process value chain will be established internally. This rural manufacturing is supported by a team of committed professionals who use cutting-edge techniques to reach out to the global market.

 

Aim of the Project

 

The mission of DRAP is to improve the livelihoods of 5000 marginalised women by 2021. DRAP will become a self-sustaining manufacturer company and global brand name for authentic handmade fabrics and apparel catering to the mass market over the next few years.

Under the umbrella of DRAP, all these clusters are interconnected as links of a systematic value chain. Along with earning livelihoods from DRAP, women are establishing their identity in the community and seeking new horizons of self-reliance while marking a positive impact on our society. With regular practice and dedication, the women have been able to produce market acceptable products which are getting sold on leading e-commerce platforms.

 

 

Vision

 

 

The mission of DRAP is to improve the livelihoods of 5000 marginalised women. The core

Focus is to provide rural population with a skill-set for local income generation opportunities and to link this skilled workforce to mainstream market.

 

 Key Achievements

 

  1. In 2020-2021, Maitry Manch had trained around 5000 marginalized rural women of Bihar in manual textile techniques of spinning, weaving and stitching under SGSY scheme of Government of India.
  2. Maitry Manch supported 110 women in the Bihar districts of Bhagalpur and Munger in creating a producer company in March 2012. It was branded as DRAP and given the name "Maitry Manch Rural Apparel Producer Organization.
  3. Since 2012, DRAP has taught 600 women from Bhagalpur and Munger (Bihar) in advanced manual stitching, fundamental spinning, and preliminary weaving techniques.
  4.  In three years duration, 360 women have become skilled producers and are earning sustainable livelihood.
  5. 90 women are engaged in hand spinning of cotton yarns, 120 women are helping weavers to produce hand-woven fabrics and 105 women are engaged in stitching apparels.
  6.  DRAP is becoming a brand for quality and price sensitive market and can be found on Jabong, Jabongworld, Flipkart, Amazon, Snapdeal, PayTm and Shopclues.